Jolly JBS

Jolly JBS

This real estate brand carries a long tradition and deep roots in its community. The challenge was unique: their old logo, a clown’s face, held sentimental value but no longer reflected the professionalism of the company.
The task was to create a luxury visual identity that acknowledges this history without losing the memory of where it all began. The solution was a modern logo paired with a visual system inspired by circus patterns, a subtle echo of the past, transformed into an elegant and trustworthy brand for the future.

+ Primary + Secondary Logo Design
+ Pattern
+ Typography Selection
+ Color Palette