Botun
giftshop

Botun giftshop

In the heart of Šibenik, a small historical town by the Adriatic, a new idea was born, a gift shop that would celebrate tradition while speaking to today’s audience. The name Botun came naturally, inspired by the intricate traditional jewelry deeply rooted in local heritage.

The challenge was clear: how to create a brand that feels luxurious enough to appeal to tourists, yet warm and familiar enough for locals to embrace? It needed to be more than just a shop, it had to become a space where tradition and modernity meet.

The solution was to translate the beauty of the botun into a contemporary visual language. I designed a visual identity that simplifies the jewelry’s iconic forms into elegant shapes and patterns, paired with a carefully chosen color palette and typography. The result is a brand that feels timeless, rooted in history, yet perfectly at home in the present.

+ Primary + Secondary Logo Design
+ Package design
+ Typography Selection
+ Color Palette